Friday 5 April 2013

A collection of thoughts

The process of this blog looked at how through out our lives the different interpretations of how food is presented and why.  It's been an interesting journey where I have discovered that there is a range of ways to ensure the vision of food is definitely as important as how it tastes!  It's one of the first senses you experience with food and subsequently the judging of if and when you indulge is definitely depending on this source.  Having had a look around the different types of food presentation, it is evident that there is a resemblance amongst how and why the notion of it is chosen.  The main conclusion that I have found on the art of culinary presentation, is that patience, skill and a few tips and techniques are all me and you need in order to create pieces that look that extra bit wow!  This is something that the wives of the Victorian times were able to do, with umpteen time in order to ensure they can present their food for impressing is exactly what they did.  Even now, the more time you spend on making sure you food is presented with all the additions and trimmings truly does conclude and depict the level of how appetising it is.  I believe that food presentation is fully appreciated to what extent it is done to and this is dependent on the chef ofcourse! Thank you for reading my blog it was a fun and exciting experience!
 
Bibliography

General

Barthes, Roland. (1957) ‘Ornamental Cookery’. Mythologies

Beeton, Isabella (2008) Mrs Beeton’s Book of Household Management ed. Nicola Humble. London: Oxford Paperbacks

Dario (2010) 'Ads vs. Reality - Fast Foods' Alphalia. [online]. Available at: <http://www.alphaila.com/articles/failure/fast-food-false-advertising-vs-reality/>

Gaskell, Elizabeth (2011) Cranford. London: Harperpress

Humble, Nicola. (2010) Cake: A Global History. London: Reaktion Books

Manley, Rachel (2011) ‘The Glamorous Life of Food’. BBC Online. [online]. Available at: < http://www.bbc.co.uk/blogs/food/2011/10/the-glamorous-life-of-a-food-s.shtml>

Pascal, Lorraine (2013) 'Cookies and cream fudge brownies'. BBC Food Online. [online]. Available at: <http://www.bbc.co.uk/food/recipes/cookies_and_cream_fudge_48648>

Pettigrew, Jane (2001) A Social History of Tea. London: National Trust

Townsend, Lena (2009) 'Christmas Dinner'. Poetry Soup. [online]. Available at: <http://www.poetrysoup.com/poems_poets/poem_detail.aspx?ID=191338

Unknown (2013). 'Food Presentation'  Wikipedia. [online]. Available at: <http://en.wikipedia.org/wiki/Food_presentation>



Pictures 




 




 

That's how it should be done!

I recently went to the restaurant Prezzo's for my sisters birthday!  Now I didn't expect much from the place seeing as I had never been there but I was fascinated with the presentation of the food on my plate!  Not only was the surroundings modern and spacious, but the food itself was perfectly presented and fitted the Italian-based cuisine and feel of the restaurant!  Here's a selection of photos of from the event - I have got a picture of each of the families meals and analysed it accordingly with what I've learnt from doing this blog:

Jas (brother) -

Carne Piccante

Seasoned chicken, meatballs, field mushrooms and crushed chillies with bolognese sauce and our blend of cheese

I wish I had got a picture of the inside because this looked absolutely wonderful!  The 'classic' plating style of this dish gave it a lovely presentation and it was the colours of the peppers in the salad (which was all left over on the plate afterwards!) that gave this dish that extra pop to made it look complete!  I'm not expert but I would have presented the added salsa in a nicer way on the plate rather than hiding away in a bowl but not to worry it went down a treat otherwise!




Kiran (me!) -

Rigatoni Arrabbiata

Crushed chillies and chopped parsley in a tomato and garlic sauce

I wasn't feeling very well this day so I opted for a simplistic dish of good ol' tomato based pasta!   It wasn't the most extravagant of dishes but I can see the chefs attempt to give it a touch of sophistication with the added greens and grated parmesan on top! It tasted as good as it looked (from what I could taste with a bunged up nose!)
 Katrina (sister- the birthday girl!) -

Chicken Ravioli

With pancetta bacon, petits pois and grana padano cheese in a cream sauce

This dish was light and executed nicely!  Out of everything I think the colours and everything generally looked a bit boring, but the bowl was as good as licked clean because my sister thoroughly enjoyed it.  Her opinion on food and how it looks is - "I don't care! Food is food! If it's edible, it's good enough", the cheeky mare! 
 Mum & Dad - 

Vegetarian

Baby sunblushed tomatoes, grilled courgettes, roasted peppers, fresh rosemary, olives, mozzarella and tomato with pesto dressed baby spinach

Having stuffed themselves on the starters, the parents decided to join forces (as always) and share this thin-based pizza! I think the chef here went a little overboard on the greens and forgot about presenting it to look beautiful, but there was an evident level of shock when it was presented because it was so huge! Again, it went down well as it was completely demolished by the end of it!



Food presentation in Advertising

It is clear to us all that whatever is in the picture of an advert (particularly for fast food outlets) that the presentation of food is highly unlikely to resemble the reality.  But that's the exact art of advertising - the buggers want to draw us in to these tasty looking meals but in reality in terms of how it looks - it's all a bit naff really.

Here's an example I'm sure you've all seen before: 
big mac, mcdonalds, fast food, false advertising, comparison, ads, vs, reality, burger, hamburger 
And a few other shockers just to open up your eyes and drop your jaws!
 fast, food, advertising, burger king, whopper, false, tiny, comparison, ads, vs, reality
Tacos, Jack In The Box, fast food, false advertising, actual, false, comparison, ads, vs, reality 
  taco bell, crunchy taco, fast food, false advertising, , mcdonalds, fast food, false advertising, actual, false, comparison, ads, vs, reality


It's crazy how different the advertisement vs reality is! This lets us switch back to the glazing descriptions by Roland Barthes in Ornamental Cookery who states how the power of presentation gives of the notion of "dream-like cookery".  He describes how in the particular magazine in question - 'Elle', "never show the dishes except from a high angle, as objects at once near and inaccessible, whose consumption can perfectly well be accomplished simply by looking".  Advertisers and marketing experts use techniques to ensure food looks as appetising as possible in order to draw in their customers.  The people who this work just as hard as make-up artists and are known as food-stylists.  On search of the world wide web I came across a BBC article where they discuss the art of food styling and came across a list of the styles and ways they make food look as good as it does.  The process is by no means as easy as it looks - one food stylist, Mari Williams, speaks of how she used tweezers to present grains of rice in the most attractive way possible, all for the sake of advertisements.  I bet you never though rice of all things could have a stylist!

A cup of rice

Here's a few tips to make your home plates just as good as the adverts!

Tricks of the trade
We asked the food stylists for their top tips on making food look great at home:

  • Think of shapes when you are cutting your ingredients, cutting spring onions on an angle looks so much better than straight across, same with bread.  Shave cucumber into ribbons rather than slices.
  • Think about what you’re plating your food on. You'll be amazed at how a lovely plate or bowl can transform the way your food looks- even if it's just a jacket potato! Choosing neutral, simple plates allows food to be the star.
  • Always wipe the plate before serving to get rid of any dribbles or splashes (a wet cotton bud is good for soup bowls or glasses).
  • Many supermarkets now sell micro herbs – they look so pretty either in a clump on top of a dish or scattered over a plate.
  • Taking a few extra moments to garnish plates - a sprinkle of chopped herbs, a drizzle of olive oil or a grinding of black pepper.

The value of the 'Centrepiece'






As we've discussed how cake becomes the centrepiece of a birthday celebration, but when it comes to a dinner party, in particular Christmas dinner, the importance of the centrepiece is central to the coming together of all the food pieces presented.  It creates the ultimate mood and atmosphere that is needed to complete the elements of a perfectly laid out elements of dinner, otherwise everything around it alone would look helpless.  In Victorian times, the upper class would present lavish dinners with selection of foods for the sake of making an impression.  Well elaborated meals with more food was classified as  better as it presented a housewife to be the hard working women she was expected to be.  My mum and I would slave for ours on end (I lie, mostly my mum!) to create these mahoosive meals for our guests - but there's one thing I'd always remember when everyone was wow-ed by her creations, her response would be: "Oh, it was nothing!".  When everyone there knew behind the scenes there was likely to be chaos in ensuring the meal was made to perfection!  This is just like what we read of the women of the Victorian time and within literature.  There was be no admission to any form of hardwork done (even though it was perfectly clear by the mass of display before everyone's eyes!).  This was just the mentality of the people at the time and has definitely continued to flow in to modern day - at least in my household with my mother!  In our house, turkey doesn't go down too well as a main dish so the option of the compulsory centrepiece was a leg of lamb.  Here's a picture of my very odd looking Christmas 2012 dinner:



Looking into the history of the importance of the centrepiece dates me back to the Victorian era and where better to start looking than in the Victorian household must-have handbook - Mrs Beeton's Household Management. "Beeton retained her journalistic perspective approaching each dish as a novice rather than an expert, and painstakingly describing every stage in its construction.  Her style is matter of fact and determingly impersonal" (xiv).   She had a focus on the idea of "grandoise pathos" which was a powerful advocate for the pleasures of meat being a well talked about subject in the book.  This book was aimed for the lower-middle class women of the time who could use it as a guide in order to present their management of the household as best possible.  Beeton describes - "Those who had newly acquired middle class status were anxious to draw a firm distinction between themselves and the arrivistes".  We are hit with the the illustration of impressing guests and family again.  This is the aim of the centrepiece from the leg of lamb, to the large turkey, which ever meat option it is it was a compulsory asset to complete a dinner presentation.  There are sketches and diagrams of how they were to be cut (a role aimed for the father of the family) and therefore complete the routine acquired at the typical Victorian dinner.  The centrepiece is the must-needed aspect to complete any given meal, particularly one of importance.

I thought I'd leave this post with a fun poem based upon Christmas dinner (even if we are bang in the middle of that in-between stage of the season!)

Christmas Dinner by Lena Townsend


A Christmas dinner that can’t be beat
Here is the menu of what we’ll eat

Mashed potatoes whipped smooth and fluffy
Green bean casserole; nice and crunchy

Pickles and olives on a perfect relish tray
Cranberry delight that’s been chilling all day

Sweet potatoes such tasty treats
Hot rolls steaming both white and wheat

Homemade honey butter and strawberry jam
A gorgeous honey glazed Christmas ham

Turkey and noodles are piping hot
A fuzzy naval salad; I almost forgot 

A slow roasted turkey golden brown
And broccoli rice casserole; pass it around
 
For dessert we’ve a variety of tasty treats
Tons of scrumptious goodies to eat

Chocolate chip cookies and brownies so sweet
Four kinds of pies including minced meat

It’s all there so fill up your plate
I’m getting mine, I can hardly wait
 
 
 
Is your mouth watering? Because I know mine is! 


Icing on top of the cake!

Everybody loves cake!  If it's either the centrepiece in a birthday celebration to the cheeky cupcake you have on the road, it's a sweet food where there's something out there for anyone with a sweet-tooth.  

The topic of this post puts several people in envy whenever I discuss it.  When ever a discussion of cake comes into question I am always quick to say that I have a wonderful cousin Tina who is absolutely fabulous at designing and making cakes that are at the height of perfection.  I know everyone is each to their own and think that the people they know are the best at what they do, but I seriously think my cousin is absolutely amazing when it comes to making cakes that look and taste absolutely delicious.  Her cakes are designed to suit any occasion for any person, from the perfect princess birthday cake for your little girl, a made-to-measure wedding cake or the most fun and exciting Christmas and Easter themed cupcakes. 

Surrounding this blog is a collection of some of her designs and click here if you want to check out more on her website!  Now although her baking skills are great there's no doubt the the unique selling point of her cakes are how they look. Every drop of icing that is presented on her cakes are done so at utmost precision and articulated so perfectly it is unreal.  In conversation I've asked her how she manages to make each rose look so real and what it takes to ensure everything stays together as plans.  Her response - "patience".  Now let me tell you something, my cousin is in a house in Windsor, with 4 boys to look after and a business to run and in and between the mayhem to being a mother and wife, it is fascinating that she manages to create such masterpieces alone!  


Now when it comes to cake there's a selection of books and recipes available online, but there's one trusty source that provides an excellent overview over cakes overtime, described in the blurb of Cakes: A Global History by Nicola Humble that "explores the origin of modern cake and its development from sweet bread to architectural flight of fancy, together with the meanings, legends and rituals attached to cake throughout the world".  Humble hits the nail on the head when describing the significance of cake in our lives - "They are simultaneously utterly necessary and absolutely crucial.  You can't properly have a birthday or a wedding without a cake". (8)  This goes hand in hand with what my cousin Tina says and does.  Her business has flourished as she presents unique designs fit for any occasion and personalizes them to suit each consumer to make it that extra bit special.  Humble presents a range of cake recipes from the traditional Victoria Sponge, to ancient cakes of Paneforte.  I will definitely try some of these out but for now, it was when I went to a restaurant for sister's birthday and got a chocolate brownie dessert which was presented gorgeously and I wanted to remake it for the sake of this blog.  I opted however, for something slightly different with a modern twist - where cake meets biscuit in an Oreo Brownie Cake.  The recipe was as follows: 

Oreo Brownie Recipe


Ingredients


Preparation method

  1. Preheat the oven to 180C/350F/Gas 4. Grease a 20cm/8in square baking tin with butter, then line with baking paper with the paper overlapping the sides a little.
  2. Melt the butter in a pan over a medium heat. When the butter has melted, remove the pan from the heat and add the grated (or chopped) chocolate. Leave to stand for a few minutes, or until the chocolate melts, and then stir together. Alternatively, you can put the chocolate and butter in a bowl and melt in the microwave in 25-second blasts, stirring well each time.
  3. Whisk the eggs, egg yolks and vanilla together in a large bowl until the eggs begin to get light and fluffy. Add the sugar in two additions, whisking between each. Pour it around the side of the egg mix so as not to knock out the air that has been whisked in. Keep whisking until the mixture becomes stiffer. Once the egg mixture is ready, pour the chocolate into it - again around the sides so as not to knock the air out.
  4. Add the flour, cocoa powder, salt and a third of the biscuits and stir until fully combined, then pour the mixture into the prepared tin. Scatter the remaining biscuits over the top, pressing them in slightly. Bake on the middle shelf of the oven for 25–30 minutes. The middle should be very so slightly gooey. Leave the brownies to cool in the tin - the top will sink and crack a little.
  5. Pull the brownies out using the overlapping paper and cut into squares. Dust with icing sugar.

Looking at this finished product I'd have to say it was quite successful - brownie points for me! (haha geddit!) So here's when disaster happened! I cut them all up ready to decorate and popped them in a box to do the next day for the sake of this blog but cheekily my dad took them to work for his colleagues (which I promised he could do after I decorated them!)  So I didn't have the opportunity to decorate these as I pleased but the look I was going for was something along these lines: 

Ice cream on the side of the brownie
 

Ice cream on top of the brownie



I aim to have a take two session of this brownie creation so when I do I'll definitely repost some nicely decorated presentations (even though I won't be eating them due to that ongoing diet I'm having since about 10 years ago!)